Location: San Francisco Bay Area (Remote for now and require frequent in-person meeting)
About the Role
We are seeking a hands-on Product Marketing leader to drive how we position, communicate, and win in the market. This is a high-impact role, ideal for someone who thrives in ambiguity, moves fast, and enjoys building from scratch. You will play a critical role in shaping how the market understands our platform and enabling our sales team to win competitive deals.
What You’ll Do:
- Â Own and define core messaging and positioning to clearly differentiate our platform in the cybersecurity market
- Translate complex cybersecurity capabilities into simple, compelling value propositions for CISOs, security leaders, and enterprise buyers.
- Continuously evolve messaging based on market feedback, competitive dynamics, and product innovation.
- Own the strategy and execution of high-impact content including product collateral, technical white papers, blog posts, customer presentations, and sales enablement materials
- Build and maintain a competitive intelligence program, including win/loss insights, market tracking, and ongoing field feedback
- Develop content that reflects deep domain expertise and credibility in the cybersecurity industry.
- Partner closely with Sales to ensure messaging and competitive insights are effectively used in deals and continuously refined based on field feedback
- Develop actionable battlecards and cheat sheets for sales and partners that illustrate clear differentiation and positioning vs. competitors.
- Manage analyst relations to shape market perception and strengthen company positioning with key industry influencers
- Partner with Product to define and execute go-to-market strategy for new features and releases
What We’re Looking For:
- Â Minimum of 5 years of product marketing experience
- Must have 2+ years of startup experience (Seed – series B/C)
- Experience in cybersecurity space strongly preferred
- Exceptional writing and content creation skills.
- Strong experience with competitive analysis that directly impact win rates.
- Experience in supporting enterprise B2B sales cycles
- Experience in training/enabling sales and partners.
Location & Work Requirements
- Â Must reside in the San Francisco Bay Area
- Remote but require frequent in-person meetings
Benefits
- Competitive compensation
- 401(k)
- Comprehensive healthcare coverage
We’re looking for someone who is eager to grow, contribute, and make a real difference in this niche space. If you’re excited about this opportunity – apply now and we’ll be eager to talk to you!
To apply for this role, send your resume to mission@cygnvs.com.
